Call The Baierl Hotline
1-888-422-4375
BAIERL AUTOMOTIVE EXPERIENCE
First Name : 
Last Name : 
Email : 
1. Are you currently driving a Baierl Vehicle?
Yes
No
2. Which Baierl Dealership Did You Most Recently Visit?
Baierl Acura Baierl Buick Baierl Cadillac
Baierl Chevrolet Baierl Honda Baierl Kia
Baierl Mitsubishi Baierl Subaru Baierl Toyota/Scion
3. Thinking of your most recent Baierl Automotive vehicle purchase, how satisfied were you with the overall shopping experience? (mark one)
Extremely Satisfied
Somewhat Satisfied
Neutral
Somewhat Dissatisfied
Extremely dissatisfied
4. Thinking of your most recent Baierl Automotive shopping experience, please indicate how much you agree or disagree with the following statements about Baierl salespeople: (mark one response on each row)
  Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree Not Applicable
Greeted in a Friendly Manner
Respectful in dealing with me
Took the Time to Understand What I was Saying/Asking
Kept Commitments Made to Me
5. Thinking of your most recent Baierl Automotive shopping experience, please indicate how much you agree or disagree with the following statements about the Baierl showroom and facilities: (mark one response on each row)
  Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree Not Applicable
Vehicle Display is Attractive and Visually Appealing
Waiting Room is Comfortable
Service Area is Clean
Restrooms are Clean
Wireless Internet Access is Important
6. Do you have any suggestions for improvement of the Baierl Automotive overall shopping experience?
VEHICLE PURCHASE DECISION MAKING PROCESS
7. If you are planning to purchase a USED vehicle, will you purchase it: (mark one)
In the next 3 months
In the next 4 to 6 months
In the next 7 to 12 months
In the next 13 to 24 months
Do not plan to purchase a USED vehicle
8. How far in miles would you be willing to drive for the purchase of a USED vehicle? (mark one)
1-10 miles
11-20 miles
21-30 miles
31-40 miles
41-50 miles
51+ miles
9. If you are planning to purchase a NEW vehicle, will you purchase it: (mark one)
In the next 3 months
In the next 4 to 6 months
In the next 7 to 12 months
In the next 13 to 24 months
Do not plan to purchase a NEW vehicle
10. How far in miles would you be willing to drive for the purchase of a NEW vehicle? (mark one)
1-10 miles
11-20 miles
21-30 miles
31-40 miles
41-50 miles
51+ miles
11. Using a scale of 1 to 5, with 1 being most influential and 5 being least influential, please rank the following items as they relate to your decision to purchase a new or used vehicle:
 Relationship with Dealer
 Vehicle Selection
 Dealer Location
 Vehicle Price
 Dealer Reputation
OPINION OF AUTOMOTIVE ADVERTISING
12. Please write down all the auto dealerships you can recall that you have recently seen or heard advertised.
13. Which ONE source helped the most when making decisions about your most recent vehicle purchase? (mark one)
Internet
TV
Newspaper
Radio
Magazine
Flyer in mail
Other
14. Which ONE person helped the most when making decisions about your most recent vehicle purchase? (mark one)
Dealership Employee
Child
Friend
Spouse
Parent
Other
15. Do you have access to the internet?
Yes
No
16. Prior to making your last vehicle purchase, did you consult any of the following? (mark all that apply)
Dealership Website
Manufacturer Website
Kelly Blue Book.com
Edmunds.com
Online Newspaper Classifieds
JD Power.com
Other
None of These
17. Have you visited www.baierl.com?
Yes
No
18. Which type of advertising do you trust the MOST? (mark one)
Internet
TV
Newspaper
Radio
Magazine
Billboard (or any outdoor)
Email
19. What is the most important benefit an auto dealership can offer you?
BACKGROUND INFORMATION:
20. What is your gender? (mark one)
Male
Female
21. Which category best describes your age? (mark one)
Less than 35
35-49
50-64
65 and older
22. Which category best describes your household income? (mark one)
Less than $30,000
$31,000-$50,000
$51,000-$75,000
$76,000 and above
23. Would you like to receive future mailings from Baierl Automotive? Your contact information will not be shared with any third party sources.
Yes
No
If you have any additional comments that were not addressed by this survey, please feel free to submit an email to feedback@baierl.com.
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